cross-posted from : https://lemmy.zip/post/71113049

Toyota has launched a paid service that allows GR Yaris and GR Corolla owners to add a cooling function for the electronic control system of their car via a smartphone app.

  • tacoplease@lemmy.world
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    5 hours ago

    Just watch a video about how brands like Nike and JC Penney killed themselves. The first way was abandoning one’s own brand by chasing a competitor’s advantage and losing your identity. That’s what Toyota will be doing here.