No, that’s always been a myth. The companies do it because the ‘goodwill’ of being able to say ‘We raised X amount of dollars for Y condition!’ is, as yeehaw said, a psychological game. And it works.
Apparently a fair number of charitable orgs get a significant amount of their donations from point-of-sale donations, so they’re not all bad. They equate to essentially very pervasive advertising/soliciting for the charities in question.
And the fact that the donation drives/partnerships whitewash the reputation of evil megacorps is just a bonus on top…
Donations as part of a sale are a very american solution to the problem. Remember those shoes by Tom? I’m not unhappy about the results, just agreeing that for the company soliciting the donations, it’s a very easy and lucrative game.
Don’t forget tax breaks! I think it’s counts as a charitable donation for them, so you pay for their tax breaks! Yay america!
No, that’s always been a myth. The companies do it because the ‘goodwill’ of being able to say ‘We raised X amount of dollars for Y condition!’ is, as yeehaw said, a psychological game. And it works.
It appears you are correct.
Still, fuck mega corps attempting to rehabilitate tier reputations.
Apparently a fair number of charitable orgs get a significant amount of their donations from point-of-sale donations, so they’re not all bad. They equate to essentially very pervasive advertising/soliciting for the charities in question.
And the fact that the donation drives/partnerships whitewash the reputation of evil megacorps is just a bonus on top…
Donations as part of a sale are a very american solution to the problem. Remember those shoes by Tom? I’m not unhappy about the results, just agreeing that for the company soliciting the donations, it’s a very easy and lucrative game.