I misunderstood your point. I thought you were talking about generally riding on roads open to traffic, but I understand now you were talking about “vehicular cycling”. I agree with you then

Why the hell would anyone want to literally ride a bicycle right in car traffic?

Maybe because there is no alternative?

What about MNT reform?

https://shop.mntre.com/products/mnt-reform

Milestone, creators of screamer and many official MotoGP games was, and probably still is, Italian

https://en.wikipedia.org/wiki/Milestone_(Italian_company)