I do understand that yes, but the tariff itself is placed on the consumer end.

Import tariffs raise the cost of imported goods. For many goods this reduces import volumes and lowers sales for exporters (the tariff’s intended effect). For goods without substitutes, imports continue, and firms often (depending on price elasticity, and competition) pass the higher input cost on to consumers as higher downstream prices rather than absorbing it.

Not my own but I liked how this seems to be the logic operating between Trump and his peers:

“Tax the americans, until the europeans comply.”