But that’s it, correlation. Giants with overwhelming distribution also have overwhelming marketing spent. And tons of leverage over smaller copetitors and parters that can be use to abuse them. There is a fairly good evidence that marketing works at awareness phase - as long as you need to inform people that you exist, it works. Once you pass this threshold marketing increase the sales, but not on the rate that justify the cost. Every natural experiment (when the ads were not launched by accident in some region or chanell) suggest brands like Coca-cola are loosing money on their marketing. It’s a chinken game mixed with the king is naked game, where no one want to be a guy who say “maybe you pay us too much”. Aka bubble.

Marketing is all about explaining why it’s a good thing that your campaign have negative ROI and about taking credits for things that would happen even without the ads. The rest is hype.

I bet he has a great relationship with his wife, whit that understanding of what partnership is.

I bet Puttin will come prepred with a giant folder of evidences against Trump.