In Brazil, they rallied online by the millions, sharing videos and spreading memes. In Serbia, they cycled across Europe and ran ultramarathons to make their voices heard.
Both movements burst into international public view last month as they became central during election campaigns to the pushback against authoritarianism. What they also offered, however, was a window into a wider phenomenon playing out across the globe, as youth-led movements reshape political landscapes.
In that case, once again leave arbitrary generational labels out of the discussion. Something like “groups born in 2010 to 2020” instead of “gen alpha” allows for more specificity, and at the least helps remove tribalism
Obviously people could go “2010 to 2020 is the best age group” but without a short snappy name like gen z it’s a lot harder to rally, and allows for something like “nuh uh 2010 to 2015 better” to balance that out