Tesla faces a number of challenges in Europe including continued intense competition and brand damage from Elon Musk's political involvement.

KEY POINTS

New European car registrations of Tesla vehicles totaled 8,837 in July, down 40% year-on-year, according to the European Automobile Manufacturers Association, or ACEA.

BYD recorded 13,503 new registrations in July, up 225% annually.

Elon Musk’s automaker faces a number of challenges in Europe, including intense ongoing competition and reputational damage to the brand.

  • Pringles@sopuli.xyzEnglish
    2·
    3 days ago

    Two things I think. They gambled on fuel cells because it offers an easier solution at a time when charging stations were rare. It’s Tesla becoming popular very quickly followed by VW going all out on EV that really caught them on the backfoot. The second thing is that they underestimated the level of change to battery technology. They (at the time correctly) stated that for every 10 EV’s, they could make 90 hybrids. While that is still valid, the battery technology has evolved significantly and become cheaper in the process. Even 2 years ago you couldn’t find an EV in Europe for under 30k €, now there are several cars to choose from and not only Chinese cars either.