The proposal, which luckily received enough flak to be put down, was that if the original owner doesn’t buy the car with heated seats, the next one can just get it as a subscription. So at least you’re getting the car for a little bit smaller markup if you don’t get the heated seats option. Though it’s still incredibly dishonest because it turns out that it’s cheaper for them to just install heated seats in every single car anyway, so why not just make them standard at that point and raise each car’s price by like a hundred euros.
Logitech went even worse than that, the subscription was supposed to give you… software updates??? Why are those behind a subscription? I don’t even use logi link or whatever it was called and I don’t see myself paying for updates to that. What kind of software could a mouse have that its updates are worth any amount of recurring payment?
I have heard that Saab could have built the best version of 9-3 for the price of the cheapest 9-3 if they only had one variant of everything. Not sure if that is true but increasing the number of variants is increasing the price. It’s not only about the cost of the part, it also increases the workload of the design, purchasing from supplier, testing, factory and aftermarket.
So I’m not surprised that it is cheaper for BMW to install it in every car.
I need to remind myself that not all shit like this gets through. But still, the fact that it gets proposed in the first place, in all seriousness and with a straight face, is insanely maddening
I mean, BMW proposed a subscription to heated seats that were already in the car, turns out big corporations are often very greedy
BMW charges a euro per blink on turn signals.
The proposal, which luckily received enough flak to be put down, was that if the original owner doesn’t buy the car with heated seats, the next one can just get it as a subscription. So at least you’re getting the car for a little bit smaller markup if you don’t get the heated seats option. Though it’s still incredibly dishonest because it turns out that it’s cheaper for them to just install heated seats in every single car anyway, so why not just make them standard at that point and raise each car’s price by like a hundred euros.
Logitech went even worse than that, the subscription was supposed to give you… software updates??? Why are those behind a subscription? I don’t even use logi link or whatever it was called and I don’t see myself paying for updates to that. What kind of software could a mouse have that its updates are worth any amount of recurring payment?
I have heard that Saab could have built the best version of 9-3 for the price of the cheapest 9-3 if they only had one variant of everything. Not sure if that is true but increasing the number of variants is increasing the price. It’s not only about the cost of the part, it also increases the workload of the design, purchasing from supplier, testing, factory and aftermarket.
So I’m not surprised that it is cheaper for BMW to install it in every car.
I need to remind myself that not all shit like this gets through. But still, the fact that it gets proposed in the first place, in all seriousness and with a straight face, is insanely maddening