We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.
As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.
We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.
Yep. I need to buy a pair of running shoes and the only shoe brand I know is one that advertises on all of the YouTube channels I follow and I don’t think they even do runners. Because of my personal stance I’m less likely to buy from them because of it but the advertising is 100% working as intended.
We like to believe we are good at not letting ads influence us, or that only ‘idiots’ fall for advertising, but I honestly think we aren’t as rigorous or as clever as we imagine.
As much as I wish i could make myself consciously immune to ads I don’t believe I actually can because ads are simply insidious like that.
We might completely forget we ever saw a particular advert, yet the recognition of the brand remains somewhere buried, and that’s enough to sway a choice.
Yep. I need to buy a pair of running shoes and the only shoe brand I know is one that advertises on all of the YouTube channels I follow and I don’t think they even do runners. Because of my personal stance I’m less likely to buy from them because of it but the advertising is 100% working as intended.