This is how you become impossible to google.

oh fuk, he beat Franklin Delanor Churchill Machado?! 😮

Well… He doesn’t have to work very hard to get his name out there.

It seems insane. And yet, look how effective it is. You now know the name and face of some otherwise completely unknown man from a small town in Peru.

I’m imagining it like this:

Imagine you want to be mayor of your town. You think you have a message that would appeal to most people. You think you have the skills and background to do the job right. And somehow, let’s assume we can objectively say you’re right. If you were elected, most of the city would think you did quite a decent job. You do have a message that would resonate with most people. And you truly are the rare soul that both wants power and should actually have it. The world would be better off with you as mayor.

But you have no way of getting to that future. If you could just get your message out there somehow, then yes you could. What you need…is a publicity stunt! So you change your name to Hitler. Suddenly all the local “weird news” beats want to do a brief interview with you. The headlines read, “man changes name to Hitler, runs for mayor!” Those stories get shared at a national and global level. You get a few seconds to mention you’re running for mayor of your city and to check out your otherwise obscure YouTube channel…a channel where you’ve documented your views in detail. A few people check it out, then realize your ideas actually have some merit. And maybe you openly admit the whole Hitler thing is just a publicity stunt. And somehow, it actually works. Your notoriety starts to snowball, kickstarted by the stupid publicity stunt. IDK. It’s crazy, but sometimes crazy works.

He beat the Blue Meanie? And Cowboy Curtis and Jambie the Genie?

(Sorry, it just got stuck in my head reading that title.)

Well I’ll be the first to say good luck and you have my full support, Hitler. You got this, Mussolini.