The public diplomacy of Israel, or hasbara (Hebrew: הַסְבָּרָה), includes mass communication and individual interaction with foreign nationals through social and traditional media, as well as cultural diplomacy. Organizations involved include the IDF Spokesperson’s Unit, Prime Minister’s Office, Ministry of Foreign Affairs, and pro-Israel civil society organizations.
Historically, these efforts have evolved from being called “propaganda” by early Zionists (when the term was considered neutral), with Theodor Herzl advocating such activities in 1899,[1] to the more contemporary Hebrew term hasbara introduced by Nahum Sokolow, which translates roughly to “explaining”. This communicative strategy seeks to justify actions and is considered reactive and event-driven.
Since the rise of social media, Israel is building its propaganda efforts both on paid and volunteering organizations, similar to the infamous Russian “troll farms”.
In the case of journalists, they go even further, using intelligence units to smear journalists, like the murdered Anas Al-Sharif. We can expect this information then to be disseminated through various channels
It should be noted that a lot of people are not paid or otherwise organized actors when it comes to Hasbara, but have fallen victim to the propaganda they then help to spread.
It’s a hasbara bot unfortunately
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“Hasbara” is a term for Israeli propaganda.
Since the rise of social media, Israel is building its propaganda efforts both on paid and volunteering organizations, similar to the infamous Russian “troll farms”.
https://www.apnews.com/article/2b9d37b6d0ab4916bd5df9498ae4118f
In the case of journalists, they go even further, using intelligence units to smear journalists, like the murdered Anas Al-Sharif. We can expect this information then to be disseminated through various channels
https://www.972mag.com/israel-gaza-journalists-hamas-hasbara/
It should be noted that a lot of people are not paid or otherwise organized actors when it comes to Hasbara, but have fallen victim to the propaganda they then help to spread.