“If Trump was putting his name behind it, it must be a legitimate investment,” one woman told the news organization.
“This is a woman who spoke to Reuters,” Bash said. “She put $2,000 of her savings into the $TRUMP meme at the end of May. Her $TRUMP holding was worth less than $120, she now thinks it was just a pump-and-dump scheme. The second investor, Matt, a 45-year-old machinist in Indiana, put $40,000 into $TRUMP family tokens … Matt’s shares have dropped 79% in value since he bought them for a loss of about $32,700. He does not blame the Trump family.”
It could be that it saves face, admitting they were wrong means admitting a lot of what they believe is also wrong and it can be very difficult to admit to that
“you may feel a slight sting. That’s pride fucking with you. Fuck pride. Pride only hurts, it never helps. You fight through that shit.”