I’m sure they’ve recently amped up the marketing on that front, but it is not strictly something new.
McDonald’s and other fast food chains have always loved advertising that their ingredients are all European in European markets, because apparently people respond well to that.
It makes the food sound more premium than it actually is, I guess.
Oh, they’ve definitely been doing this for a while now, even have a lot of limited time dishes they advertise as being inspired by the local cuisine (although I’d hardly call sticking two sausages in a slightly longer bun inspired…).
I’m a shitty cook and I still don’t get how they manage to ruin beef like that…
I’m sure they’ve recently amped up the marketing on that front, but it is not strictly something new.
McDonald’s and other fast food chains have always loved advertising that their ingredients are all European in European markets, because apparently people respond well to that.
It makes the food sound more premium than it actually is, I guess.
Oh, they’ve definitely been doing this for a while now, even have a lot of limited time dishes they advertise as being inspired by the local cuisine (although I’d hardly call sticking two sausages in a slightly longer bun inspired…).
I’m a shitty cook and I still don’t get how they manage to ruin beef like that…