Tesla’s (TSLA) Europe woes are only getting worse.

According to the European Automobile Manufacturers’ Association (ACEA), Tesla electric vehicle registrations (a proxy for sales) in Europe fell to just 6,964 units in October, a 48.5% drop compared to a year ago. Meanwhile, total EV registrations in the region, which includes the UK and the European Free Trade Association, rose 32.9% in October, with overall registrations regardless of powertrain up 4.9%.

October’s total marks the 10th straight month of declining Tesla sales in Europe. Meanwhile, the overall market share of EVs in the broader European region grew to 16.4%. NasdaqGS - Nasdaq Real Time Price • USD Tesla, Inc. (TSLA) 426.58 +7.18 +(1.71%) At close: November 26 at 4:00:00 PM EST 426.57 -0.01 (-0.00%) After hours: 7:59:59 PM EST Date Close Open High Low

Tesla’s sales hangover rolled on in certain key European territories, with the introduction of the revamped Model Y not enough to blunt the effect of rising competition and CEO Elon Musk’s deep unpopularity.

October’s sales slide follows a rough 2025 for Tesla year to date in broader Europe.

In the first 10 months of the year, Tesla sales dropped 29.6% to 180,688 units, per the ACEA. Conversely, Tesla’s overall market share in Europe dropped to 1.6% from 2.4% a year ago.

Meanwhile, Tesla’s Chinese competitor BYD (BYDDY), which sells a mix of pure EVs and hybrids, reported sales jumping 207% to 17,470 units sold in Europe. Another major China rival, SAIC, saw sales climb 46% to just under 24,000 vehicles sold.

While weakening sales in a key, EV-centric region should be a concern, it hasn’t been a significant issue for Tesla stock.

On Monday, Tesla shares surged nearly 7% after Melius Research tabbed the EV maker a “must own” due to its autonomy efforts and as CEO Elon Musk talked up its chipmaking progress.

Read more: How to avoid the sticker shock on Tesla car insurance The editorial image shows the interior of the new Tesla Model 3 with Full Self-Driving activated. The photograph highlights the advanced autonomous driving system and the innovative design of Tesla's electric vehicles, representing the future of mobility and sustainable transport in Bari, Italy, on September 6, 2025. (Photo by Matteo Della Torre/NurPhoto via Getty Images) The interior of the new Tesla Model 3 with Full Self-Driving activated, highlighting the advanced autonomous driving system and design of Tesla’s electric vehicles, in Bari, Italy, on Sept. 6, 2025. (Matteo Della Torre/NurPhoto via Getty Images) · NurPhoto via Getty Images

“One of the reasons we called Tesla a ‘must own’ in our recent launch — despite all the obvious risks — is that the world is about to change, dramatically,” analyst Rob Wertheimer wrote. "Autonomy is coming very soon, and it will change everything about the driving ecosystem.”

The main spark appears to be the latest version of Tesla’s full self-driving (FSD) software, which is available in the US and select territories.

While investors own Tesla stock mostly for the AI and autonomous potential, there could be good news from the self-driving front for European buyers.

The Netherlands RDW automotive governing body said it has set up a schedule allowing Tesla to demonstrate in February whether FSD meets requirements but has not approved it yet.

Getting at least one automotive regulator in Europe to approve FSD would be a huge step in the right direction for Tesla and may help staunch the sales slide in the region.

  • Dyskolos@lemmy.zip
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    2 days ago

    Only 50%? They still sell NEW cars? Who, except proud Nazis and incredibly ignorant people, would get one?

    • Victor@lemmy.world
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      2 days ago

      I certainly don’t. Picked a Volvo over Tesla. Actually the Tesla was far down on my list of brands. I had already heard the manufacturing quality of Teslas was atrocious. The Nazism was just the last straw/beam.

      I have a colleague with a Tesla, and his towbar just fell right off when he was trying to tow a trailer. It just came right off. Well within weight limits as well.

      Tesla wouldn’t touch it. Dealership refers to Tesla upstream. Local mechanics can’t do anything.

      I said hell naw.

  • kn0wmad1c@programming.dev
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    2 days ago

    Autonomy is coming very soon

    They have been saying this for literal years now, but Tesla’s insistence on using cameras instead of LIDAR makes FSD impossible. People need to realize this

  • SaveTheTuaHawk@lemmy.ca
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    2 days ago

    FSD is not legal in the EU. Cars are safety inspected in the EU every year and that would be a bad time for Tesla owners.

    • 46_and_2@lemmy.world
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      2 days ago

      Actually, the way I understand it, he won’t be getting it if things continue to go south for Tesla.

      Goals for Musk over the next decade include the company’s delivering 20 million vehicles, having 1 million robotaxis in operation, selling 1 million robots and earning as much as $400 billion in core profit. But in order for him to get paid, Tesla’s stock value has to rise in tandem, first to $2 trillion from the current $1.5 trillion, and all the way to $8.5 trillion.

      Achieving each step - an operational goal and a valuation milestone - awards Musk 1% of stock. So the plan could still hand Musk tens of billions of dollars even if he falls short of most of its ambitious targets.

      If Musk hits all of them, he would be eligible for 12% in stock, or about $1 trillion.

      https://www.reuters.com/legal/transactional/tesla-shareholders-approve-878-billion-pay-plan-elon-musk-2025-11-06/

      It’s not a completely dumb plan by the investors to keep him focused on the company, but certainly is bonkers renumeration and wild direction.

      Personally, I think their investments will be safer with him waaay away from Tesla, rather than concocting hail-mary schemes to drive an already severely inflated stock to even more inflated valuations.

      But hey, I don’t invest in shares, so what do I know, and what do I care about theze bozos.

  • Bubbaonthebeach@lemmy.ca
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    2 days ago

    Forget the varying quality. Maybe even forget the Nazism. But I would not be complicit in Elon being paid $1Trillion. Never will I ever own anything by Tesla for that reason alone. Everyday I am so glad I did not succumb and buy a Tesla 8 years ago when I instead bought my Kia Soul EV.

  • melsaskca@lemmy.ca
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    2 days ago

    Imagine throwing your heart out to the world you love, only to be abandoned. /s